Why Nike, adidas, Under Armour, or Jordan Brand Should Sign Lonzo Ball Immediately

Lonzo Ball is achieving the big spotlight in all the right ways. Not only is he tearing it up in Summer League, he’s sending a message to the big four brands that he’s ready to re-open negotations – only it’s clear that gaining his services will require a richer compensation package than what was initially offered. It’s been made very apparent to the Ball family and the world that phase 1 of the Big Baller Brand launch was an utter failure and that Lonzo is simply too good to not get paid to wear sneakers, and this rare “hold-out” of sorts has proven to be beneficial.

Do the brands see how big this kid is? Well, LeBron James and James Harden posted on their very valuable Instagram feeds about the kid, while it’s being reported that Steph Curry personally sent Lonzo a pair of the shoes to hoop in. Whether all this was intended or not, Lonzo Ball is now in the driver’s seat in future potential negotiations and Nike, adidas, Under Armour, and Jordan Brand should now be engaged in a bidding war for his services – and we explain why each brand should not be shy about signing the most talked about NBA rookie in recent memory.

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Duong Nguyen