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Yesterday, Under Armour and The Rock released the first-ever SuperVent Project Rock apparel and footwear collection – and the results were astounding. The shoes sold out immediately, and the brand confirms today that his signature shoe, the Rock Delta, was UA’s fastest-selling shoe of 2017. In addition, the launch of The Rock’s Under Armour collection was the best European e-commerce day in brand history. This is certainly a positive note for the brand, which has experienced declining sales over the last year.
The Under Armour Rock Delta signature shoe is currently up for pre-order, while the entire apparel collection is available now. Check out a clip of Dwayne Johnson discussing his shoes on Late Night with Jimmy Fallon below.
The post The Rock’s Signature Shoe Is Under Armour’s Fastest Selling Shoe Of 2017 appeared first on Sneaker News.
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